CRIS-TIM is one of the largest Romanian producers of cold cuts and was present at the 2010 SIAL fair in Paris, France, with two stands: one of 6sqm within the Romanian national pavilion and another one of 25sqm within the Cured Meats hall.

ADS was responsible for projecting, constructing and ensuring the amenities for both stands, that were conceived to resemble delicateries. The design and creative work for the stands were done by Eleven.